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ICO start date: 2017-11-01
- Integration of smaller publishers and advertisers into the advertising trade due to use of smart contracts for ad exchange management- Cross-border transactions through the use of BPC token as the payment instrument- Quality control and fraud protection through self-sustaining consensus-based curationBPC platform is the programmatic RTB moved to blockchain. BPC is the solution to regain trust advertising market deserves and bring millions of advertisers and publishers back in the game. Based on blockchain to make Programmatic RTB decentralized and thus fast, secure and 100% transparent.This is the full-stake Programmatic platform among all projects targeting the advertising industry. BPC uses a patented technology of multi-layered blockchain to enable efficient execution of 100K+ transactions per second which is essential for RTB.
More information in the project whitepaper: https://bpcplatform.com/assets/files/bpc_wp_tech.pdf