Bidooh - Decentralized Digital Billboards
Founded by Abdul Alim and Shahzad Mughal. Bidooh’s platform allows any advertiser or media agency to create or upload an advert, have it approved, and go live on a digital billboard in minutes.
Our vision for Bidooh is to revolutionize and democratize the $34.8bn billboard advertising industry. By creating a truly flexible, immediate, measurable self-service platform and open digital screen network, advertisers and media agencies of all sizes will plan and place their adverts through Bidooh.
Bidooh offers advertising via a self-service platform that accesses an open digital screen network. Bidooh will change marketing for the better. It wrests control of marketing from the hands of the few and makes it available to all who wish to participate. Any advertiser can simply download the app or visit the Bidooh portal, create their advertisement, choose screen locations, set their advertising budget and publish their ad. Advertising does not get any simpler, faster, transparent, or efficient than it can be with Bidooh.
This innovative product was so ground-breaking it was picked up by The Drum and went on to win numerous awards of which the most notable was Pitch@Palace held at St James’s Palace by HRH Prince Andrew and attended by Her Majesty the Queen of England.
This exposure led to the founders being noticed by Michael Edelson who is one of the longest-serving Directors of Manchester United Football Club. Michael immediately invested with his syndicate to give a cash boost to continue the pairs remarkable work and funded showcasing their technology in one of the UK’s biggest and busiest shopping centres, Manchester Arndale.
The company has product live in the UK and Bosnia & Herzegovina with a further 1000 screens planned for the Czech Republic, Croatia, Slovenia, Serbia and Poland this year. Their advertiser apps on iOS for iPhone and iPad are now ready with plans to also create an Android version too.
The challenges with current advertising is that it is based on an element of trust. How do advertisers know their advert has been displayed in the times and frequencies for which they have paid, or against the right targets? Most of the industry is based on old fashioned play-out reports and excel spreadsheet reporting. It is time to bring the billboard advertising industry truly into the digital age, and onto an open and transparent digital ledger via blockchain technology.
As we’re bringing advertising space into the new blockchain world we are now introducing a revolutionary way of paying for ad space avoiding the necessity of paying via old money and fiat currencies. Introducing the Bidooh (DOOH) token, the ‘Global Currency of Advertising’ which can be used as payment for ad space at a fraction of the cost versus paying by fiat. Welcome to the Bidooh (DOOH) token.
The Bidooh token represents a single 10 second advertising space on a digital advertising screen. To create transparency the platform will record all displays and views on the blockchain to allow for independent auditing.
The Bidooh platform is designed for global scale. New and existing screen owners can join the network to create the world’s first truly global network without borders. The DOOH token will allow advertisers, media agencies and network owners to buy and trade space on the Bidooh platform in real-time when it is live. The DOOH token uses will be:
- Access: Buy advertising space in real-time
- Exchange: Trade advertising space with other network owners
- Consensus: Get rewarded with tokens for vetting the quality of the adverts
- Tokens for seeing adverts and engaging with adverts (app users)
- Freelancers earn tokens for graphics/copywriting/translation work
Token Sale Summary
Our token economics have been calculated to ensure that our advertising platform can run efficiently and allow token holders to really benefit from holding their tokens. The platform currently charges a minimum of 1p (1.4 cents) to place a 10 second advert on the Bidooh screens. That’s $28 for 2,000 adverts. Each token buys 1 advert on the screen and at ICO price the cost of the tokens are $1 for 2,000 tokens making it 28 times cheaper to buy advertising using tokens when the platform accepts it. Token: Bidooh Token (DOOH) ICO Token Price: $1 = 2,000 DOOH Tokens Total Token Supply: 126bn Soft Cap: $5m USD Hard Cap: $25m USD Payment Methods: Ethereum, Bitcoin, Litecoin, Bitcoin Cash, Stellar Lumens.
- Conversion rates will apply in USD on the date of transfer using cryptocompare.com or xe.com.
All Bidooh Tokens (DOOH) that are not fully distributed during the entire token sale will be reallocated into the Reserve pool. This will continue to bring value to the ecosystem by allocating those tokens through partnerships.