BrandProtect is a brand company, which embodied technologies of block chain and cryptoprotection in real sector of the economy. We use block chain technology to ensure the protection of intellectual property rights of trademark owners, prevent counterfeiting and protect consumers from counterfeit goods. We create an ecosystem that provides the creation and functioning of hardware and software packages of products, interaction platforms with logistic robots, network and geolocation monitors, smartphone apps marking. BrandProtect platform allows generating the necessary for the user apps and program products, crypto markers for products (digital or QR code), branded smartphone application from any part of the world within minutes. As well as to launch and use all the functionality embedded in them. The information about the origin of items, its characteristics, and properties, terms of its usage, transportation is written in the block chain and stored within the distributed roster ensures immutability, availability, transparency and full replication of data. Problems: We live in the world of consumerism. People want to get as much as they can. Every moment can provide a great number of manufacturing goods and foodstuffs. • Producers spend huge amount of money for new brand creations, raising its recognition. New technologies are not stable. We should always remember, that demand causes supply. Manufacturers try to produce the replication of packages, create similar products. Why do they do this? The answer is simple: it costs less than to create an original product, a new one with good quality. The protection of author’s rights on their trade mark has turned into a big and expensive problem. • Customers want to be guaranteed with the originality of the goods. Even if it is the bottle of whiskey or a handbag from a famous trade mark, customers want to be sure, that they don`t waste their money and are going to get the product of the expected quality. • The buying and selling of counterfeit goods are generally seen as a victimless crime, but oftentimes the profits go toward funding some of the shadiest criminal elements from around the world, including terrorism, human trafficking, and child labor.Government loses significant amount of tax revenue as the result of counterfeit sales. Money, obtained from counterfeit sales, is used for financing the smuggling of alcohol and cigarettes, prostitution, weapon and drug trafficking. Great part of counterfeit economy constitute child and slavery labor.
Solution: The Brandproject platform creates the ecosystem of block chains, which is going to protect the property rights, transparency, replication and efficient use for sellers and buyers. Labelling, creation of quality certificates and compliance with the brand, crypto markers for products (digital or QR code), hardware and software packages of products, interaction platforms with logistic robots, creation and mobile APP use for certificates and geolocation transfer have never been so easy and cheap. The usage of block chain technology gives a way to create individual information markers for manufacture goods and foodstuffs, drugs. It helps to make it instantly, with a low price, which is very important nowadays. In addition, it provides the transactions through the individual means of communication. The label owner can choose the level of the platform usage, from crypto markers to the replication with their trademark. It also allows creating a corporate blockchain.