PBET is a unique innovation that addresses the convergence between physical and online gaming through a Unified Gaming Platform. PBET generates synergies between these two channels while integrating crypto-currencies instant payments and combining partners in a unique token based Reward Club.
PLC Player Loyalty Ltd. (herein referred to as "PBET" and "Our") is a Cyprus based software company that provides innovative solutions to the gambling industry. The fact that you are consulting this document, we assume that you have a given interest in our project as well as in the crowdsale of Pbet Tokens. The PBET team would like to thank you for that and promise to put relentless effort and keen business acumen to work to translate thoroughly thought out business strategies into technological and commercial advancements.
By appropriately addressing the convergence between land-based and online operations while using state of the art technologies, we stimulate full potentialities of synergies and grant our land-based partners sustainable added-value. For us, this translates into tremendous growth potential. As a matter of fact, multiple studies show that the previous fear of cannibalization between land-based
and online gaming are unsubstantiated. The reality is that synergies are created between these two worlds and by simply sharing the same brand name established in the land-based operations with that of the online gaming site, the results are spectacular: 72% of land-based players play online as well1, meaning that they could be kept within the same ecosystem. Real-life examples in the New Jersey area for instance (such as in the cases of Caesars2 and Golden Nugget casinos3 ) come to the same conclusion, cannibalization is only a myth. Even more astonishing, active players at landbased Nugget casinos increased their land-based spending by 15% after subscribing to an
online gaming site. Previously, we described the success that comes through sharing brand names across channels. Now, just imagine what would be achieved by exploiting in depth convergence and creating valuable benefits driven through omnichannel synergies.
|“||Q1-Q2 2018: Start of the PBET concept; Research & proof of concept; Design of proprietary algorithms allowing omni-channel loyalty and payment.|
Q3 2018: Market analysis through focus group regarding usability and utility of branded tokens inclusion in gaming platform; Due diligence for interactive technologies.
Q4 2018:Increased footprint of Genuina Management system in LATAM; Acceptance testing on Genuina interactive; Preparation of the ICO.
Q1 2019:Updated market Analysis & Commercial strategies assessment; Finishing ICO preparations and establishment of launching strategies.
Q2 2019:Pre-ICO then ICO launching; crypto support in Genuina; community digital engagement; online gaming site.
Q3 2019:Start developing unified payment; Announcement of exchanges where PBET will be listed; Commercialisation of latest developed features.
Q4 2019:End of ICO; Cross channel bonus implementation; Commercial B2B2C pilots involving physical venues; PBET listing on exchanges.