DATx
DATx is a digital token of a decentralized advertising platform using artificial intelligence and one of the most important principles of Big Data design. When developing the DATx platform, the project team pays special attention to the problems that exist in the modern world of digital advertising. Therefore, all advertisers on DATx will receive extended data on advertising campaigns, on the basis of which it will be possible to adjust the input data for subsequent campaigns. The DATx token will be used to pay for services within the DATx advertising ecosystem.
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DATx platform features
One of the most important features of the DATx platform is its development team led by Yi Shi, which can be called a “wolf” in the field of digital advertising in China. Prior to the creation of DATx Yi Shi, he founded the Shanghai advertising company Avazy, then was one of the founders of the mobile gaming platform Teebik, and was one of the founders of DOTc United Group. But, in the world of blockchain projects, Yi Shi became known due to the base of the Odyssey cryptocurrency, which showed excellent growth after entering the exchanges. The main task of DATx developers is to create a platform that could evaluate in detail the buyers of goods and generate detailed reports on the target audience of the advertiser. Artificial intelligence will be used to achieve this goal. The advertiser will receive the following data:
- time of advertising display to the user;
- how long the user has been viewing the ad;
- did he make a purchase;
- gender, age, user preferences.
Thanks to this information, advertisers will be able to make more precise settings of their target audience, which will have a positive impact on the quality of the product advertising.
Prospects
Given the support of the community, the strength of the DATx team and its partners, which include such companies and organizations as:
- Qtum Foundation;
- Odyssey;
- Game.com;
- Aelf;
- Bitguild
the DATx project has a great chance to become the #1 advertising platform on the blockchain after the launch.
Where to buy
DATx tokens are traded on exchanges KuCoin, HitBTC and IDEX. The cost of 1 DATx is 2.2 cents with 30 million capitalization of the project and almost 1.4 billion coins in circulation. The maximum rate of the cryptocurrency was set on May 15, 2018 and amounted to 5.8 cents, and the capitalization of the project at this point was 75 million dollars. It is important to note that 99.2% of trading takes place on the KuCoin exchange.