A community-based two-sided platform for creating, curating and converting consumer-generated videos into instant Shoppable Videos for brands, Fanfare is purpose-built from ground up to enable Social Commerce. Its building blocks are conceived and created specifically with Social Commerce and Shoppable Videos in mind from the start. The features and functionalities have been well-thought out and designed precisely to help brands and consumers connect more intimately, by facilitating an integrated two-way Brand-Consumer engagement, so that brands can expand their relationships with their consumers to maintain trust, familiarity, and positivity.
Fanfare’s unique feature is enabling a brand to convert any Consumer-Generated Video into a Shoppable Video with ease. Users can also easily post and share videos on Fanfare like on any social media platform. The added incentive is that brands can now accurately and cost-effectively add a BUY Button to any of these consumer-generated videos on Fanfare, converting them into instant Shoppable Videos.
The advantages are that the content creator will get rewarded and the brands can harness the power of Consumer-Generated Videos to build their image, promote their products and drive immediate sales, or for lead generation, while at the same time, creating their own library of viral consumer-generated videos aggregated within their own channel.
The e-Commerce marketplace has progressed rapidly in the last three ecades due to technological advances, while the proliferation of smart phones and affordable data have transformed the Social Media landscape.
This gives rise to a new way of online shopping – Social Commerce, where social media will eventually be integrated with e-Commerce.
The global Social Commerce market is projected to reach US$165.59 billion by 2021, growing at a CAGR of around 34%.
However, brands and brand owners are not empowered or equipped to effectively monetize or tap on the enormous amount of user-generated content, while at the same time, many users and content creators are inadequately rewarded for their efforts.
This fragmented brand-consumer relationship and the lack of a closed-loop interconnectivity between content creators, brands and users have resulted in a Social Commerce environment that is unable to realize its full potential.
The Fanfare ecosystem aims to resolve this problem. Using the ERC-20 Fanfare Token (FAN Token), we are building a Social Commerce ecosystem where content creators, consumers and brands can connect intimately via the exchange of value through FAN Tokens.
The FAN Tokens would be used by the brands as a reward mechanism for content creators by converting their user-generated videos into shoppable videos. This allows every user-generated video to have the potential of becoming a point-of-sale for brands, thus making the entire social platform a marketplace for products.
Users would also be incentivized for time spent on watching videos created by their friends or other consumers. Users can, in turn, use the FAN Tokens they have received as rewards to purchase products from the Fanfare eStore.
Consumers who purchase products from the Fanfare eStore could further benefit from attractive discounts or additional rewards.
Fanfare Global Pte Ltd, a Singapore-based company, has created this Fanfare ecosystem.
The company is managed by serial entrepreneurs, successful business owners and professionals – from media, legal, marketing, finance and investment backgrounds with decades of combined experience – and is also backed by an investment firm.
have already built the most comprehensive centralized Social Commerce platform – The Fanfare App.
|“||December 2016: Fanfare App development begins.
May 2017: Beta launch of Fanfare App with 20,000 users.
August 2017: Official launch of Fanfare App.
October 2017: Fanfare App hits 150,000 downloads.
January 2018: Official launch of Fanfare Brand App.
February 2018: Preparation for ICO.
May 2018: Private Sale starts.
July 2018: PreICO sales starts
September 2018: Crowdsale starts
January 2019: Basic wallet to be up.
March 2019: Complete Fanfare wallet.
June 2019: Integration of wallet into the Fanfare platform functionality.
3Q 2020: Complete the Fanfare eStore
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