In Gabrotech, we have a vision to disrupt the loyalty rewards market and hand back the control of rewards rules to the public. Their open-loop decentralized ecosystem Gabro aims to provide consumers with the ability for instant redemption and manage multiple loyalty point and exchange them freely on a single blockchain enabled platform.
Under this new “open loop” decentralised scheme, merchants could ask Gabro to issue their own branded Merchant Token only to their target segments, thereby creating a much higher possibility of customers using them. Loyalty operation costs would be much lower for the merchant than if they set up their own system. Merchants also benefit from increased sales resulting from greater customer loyalty and stickiness, with added insights from using our O2O analytics platform.
The institutional buyers (e.g. credit card companies) benefit from a reduction of balance sheet “liability” as there are now many more redemption options in addition to just air miles. Furthermore, no single LPO can dictate the price of the reward points. As a result, utilisation of our Gabro token would be much higher and fewer “accruals” need to be made.
Loyalty program operators
The LPOs benefit from lower customer acquisition costs with this larger open loop system. Rather than spending time sourcing offers from merchants who are already overwhelmed with many LPOs lining up to promote them, they can focus on analysing their members to encourage repeat purchases. Joining the Gabro platform provides them with an effective 1:1 digital marketing channel that no longer makes the activity a “me-too” proposition without pertinent strategy.
|“||September 2017: Gabrotech founded.
January 2018: Prototype Built.
February 2018: Agreement signed with pre-paid card issuing company.
March 2018: Whitepaper complete.
April 2018: Key Executives On-board.
May 2018: Official Website launch.
June 2018: Roadshow in multiple countries.
July 2018: Token Sale Launch.
August 2018: Pre-registration apps go live.
October 2018: Sign up loyalty merchant partners.
December 2018: Gabro loyalty rewards platform release.
January 2019: Multi currency conversion engine (MCCE) release.
February 2019: Gabro cards to be shipped in Asia.
March 2019: O2O analytics and execution platform release.
April 2019: Gabro cards to be shipped in Europe.
|Yuen Wong||Co-Founder & CEO||3.3|
|Dominic Wu||Managing Director and CRO||3.3|
|Joe Ngoi||Co-founded and invested||3.3|
|Rajesh Sabari||Currently drives strategic partnerships||6.1|