The Gese blockchain-platform is a worldwide database of all alcoholic beverages, allowing users to quickly select a quality product that matches their taste preferences. Searching for information has never been easier: now, to get a complete product content information, a consumer just needs to place his smartphone over the NFC-label attached to the bottle.
Gese will help the consumer make the right choices even before going to the store: the application will recommend alcoholic drinks based on the user's past preferences, show current reviews and help find the most optimal options from local stores. The buyer can verify the product authenticity by simply taking the bottle from the counter and placing his smartphone over the NFC-tag. Subsequently, the Gese user will be able to get a reward for writing a review about the purchased beverage and handing over the used packaging at a designated recycling point. Thus, the platform accompanies the buyer not only before, but also after the product purchase, thereby encouraging his activity within the system.
Gese is a unique community of ordinary consumers who want to ensure quality of the purchased goods, local establishments advancing within the platform, and brands that use the platform to get access to their target audience. Gese is a marketing tool that provides reliable statistical data to brands, as well as a social application that allows consumers not only to protect themselves from counterfeit alcohol, but also to earn rewards within the platform. Gese is implemented using NFC-tags and blockchain technology, allowing it to track each bottle from the manufacturer to the consumer while filtering out counterfeit products.
Now, in order to choose an authentic, suitable alcohol, you do not need to take any pictures. The tag itself would activate the phone from a short distance, start the application and issue all the necessary information.
The idea of Gese is the direct result of the extensive consumer market research and close, long-term communication with large manufacturers. It has been designed to solve the problem of multi-million losses and remove the threat to the health of consumers.
|“||2016 : Research on the generation of anti-counterfeit tags.
October 2017: Development of the Gese project concept.
March 2018 : Blockchain launch.
April 2018: Launch of the web platform beta version.
May 2018 : Mobile application launch.
July 2018: ICO launch.
August 2018 : Launch of the system release version, token listing on foreign stock exchanges.
September 2018: Coverage of the large share of the CIS alcohol market.
December 2018: Entering the European an Asian markets.
February 2019 : Entering the markets of North and South America.