Inflr has created the first platform that connects advertisers to influencers within a marketplace using blockchain technology. With Inflr, advertisers can promote their products and services using the influence of social network users.
Always looking to create balanced relationships between advertisers and influencers, Inflr has developed an algorithm called proof-of-influence to evaluate accurately the efficacy of influencers through the use of artificial intelligence and through technical analysis of collected data such as influencer posts, scope and nature of audience reaction, longevity of post relevance, and size of “friend” networks. The analysis of these data is used to generate a score that aides in assessing the utility of different influencers and connecting the right advertisers with the right influencers.
“Proof-of-Influence” is an algorithm that uses machine learning to analyze the big data extracted from influencers social networks to identify their followers and the main subjects that they cover and produce an Inflr ScoreTM, which measures the reach or level of engagement of the influencer.
Inflr categorizes influencers using artificial intelligence, which identifies the main subjects of posts, photos, and videos, (such as “applying makeup” or “playing football,”) and can even analyze the emotional context of a post by detecting facial expressions in images. The algorithm also helps identify potentially unsafe or inappropriate content in images and videos.
The makeup of an influencer’s audience in their social networks is identified using a machine learning algorithm, which analyzes videos, photos, posts, and profiles of followers. Faces in pictures and videos are analyzed to determine attributes such as gender, age group, and ethnicity. The geographical location of an influencer’s audience is determined via geolocation obtained from followers who interact with the posts generated by the campaigns within the platform.
FOR THE ADVERTISER PROBLEM: Problems with exchange and payment methods.
SOLUTION: Inflr accepts several methods of payment, including its own cryptocurrency: Inflr Coin. This ensures not only the profitability of the investment, but also facilitates the payment of influencers worldwide.
PROBLEM: Difficulty finding influencers.
SOLUTION: The Inflr platform has a complete search with more than 10 filters to find the right influencer for your campaign.
PROBLEM: Lack of clarity or accuracy in influencers’ rates and values.
SOLUTION: Inflr has an intelligent algorithm that determines a coherent value for the remuneration of the influencers based on their reach and engagement.
FOR THE INFLUENCER PROBLEM: Difficulty being found by brands and agencies.
SOLUTION: By registering in Inflr, the influencer will have access to various advertising campaigns created by companies that fit his/her profile.
PROBLEM: Difficulty in communicating with brand representatives.
SOLUTION: With an automated and intuitive campaign management process, influencers receive all material from the advertiser through the platform, create the content, and submit it for approval. In case of doubt, the influencer can talk to the advertiser within the platform, facilitating the entire process and helping to forge relationships.
PROBLEM: Dissatisfaction with compensation, or undervaluation.
SOLUTION: With Inflr Score standard values are established for each type of post so that influencers will know they are being paid fairly.
INFLR is an ERC20 standard token utility that will give token owners the ability to access the Inflr platform with its many features and unique data on influencers and brands. Inflr Token plays a key role within the Inflr ecosystem and is designed to balance the interests of all token owners, creating incentives for everyone to actively participate in the token economy.