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Lucre (LCRx) - Bridging the gap between Blockchain, Fintech, and the existing gambling industry

Pronounced Loo-ker This is the long-awaited, sought-after, safe, quick, cashless, decentralized, currency of choice and a single-source global KYC solution for most, if not all, casinos, sportsbooks and card rooms, both online as well as offline.

ICO phase 1 start date: 1 October 2018
ICO phase 1 end date: 31 October 2018
ICO phase 2 start date: 1 November 2018
ICO phase 2 end date: 30 November 2018

ICO phase 3 start date: 1 December 2018
ICO phase 3 end date: 31 December 2018

LCRx Token

  • MAX SUPPLY – 360,000,000
  • MAX FOR SALE– 259,000,000
  • TOKEN VALUE – 1 LCRX = 0.25 USD

Why Lucre[edit]

Lucre is positioned to be first of its kind to take on the global gambling market. Successfully.

Per the Casinopedia trends for 2018 – identified after reviewing 450 million gambling transactions – there are 5 major points to note – Allowance for self exclusion, the Rise of Mobile, More stringent Responsible Gaming enforcements, Stricter Fraud Prevention, and customers being tired of multiple KYCs and delays in being able to access and log into multiple accounts. Using Blockchain, Lucre will take steps to address all these major concerns in a trustless, secure and effective manner.

Using LCR = Less risk. Less demand for cash. Less fraud. Fewer inconveniences.

Simultaneously, larger market. More players per region. More revenue for merchants. Better customer service. Better Advertising. And a cashless, trustless, pseudonymous economy and ecosystem that is, contrary to first impressions, stricter on AML/CTF guidelines, identity management, and unregulated gambling.

Enforcement of stricter KYCs, responsible Gaming, AML/CTF Guidelines, & Fraud Prevention

Because regulatory requirements and processes are scattered, online and ‘cheatable’, merchants spend large sums of money annually to re-administer KYC processes, while simultaneously inconveniencing customers with them being long, difficult and frequent. Being an identification process, disconnected from funds transfers, this also makes it virtually impossible to trust for identity management, fraud, and AML/CTF protocols. Per Casinopedia research published, it is also a major pain-point for customers that they would like to see changed in 2018.

Logistics & Security concerning merchants and players dealing primarily in cash

It’s often joked that the most likely place one can be mugged is while entering or exiting a casino. The simple reason is that the industry predominantly functions on cash. This is not only an obstacle against unregulated gambling but also a security concern for both merchants and customers alike. Events like the World Series of Poker draw 105,000+ entrants a year and pay out over a billion dollars in winnings over the course of a month – where entrance fees cost anywhere from a few thousand to over a million dollars in some tournaments. Currently, there’s no centralized payment solution in existence capable of funds transfers of those volumes instantly.

High processing & transfer fees, geo-issues involved in centralized wallets for online transactions

While players can use existing wallets (Neteller, Skrill, PayPal, etc.) for online transactions at merchant websites, they are expensive and come with geographical restrictions. Players currently have no single-wallet solution that can not only aid in streamlining the login and funds transfer processes but act as an effective, sustainable and cost-effective alternative for bankroll management. A professional sports bettor who uses different books or online casinos would require multiple accounts, painstakingly created, and fund them through multiple wallets, effectively losing upwards of 10-15% overall in just processing fees and exchange.

Lucre can circumvent online and offline channels

The ability to use Lucre as an advertising platform to players on a global scale (something that is currently unavailable because of the regulatory and safety issues in the open market.) The expense, resources, and time – and invariably inability to ensure fool-proof KYCs will be deferred to Lucre. They will be able to accept players and funds from across the globe.

Lucre effectively addresses real-world, on-ground problems

A consistent revenue stream through processing fees per user transaction. Lucre’s wallet acting as a one-of-a-kind geo-based advertising platform for gambling establishments, promotions and ultimately customer service. The transparency is in-house chip distribution, player comps, and credit. Stricter adherence to gaming commission guidelines and regulations, again, through transparency in digital currency from players who have completed the Lucre KYC, rather than cash from anonymous patrons. The lowered need for large volumes of cash in-house at all times also reduces the dependency on security resources.

Lucre is created specifically for the industry

Lower to no transaction fees, and a safe, tax-free wallet solution for a player’s bankroll. Ease of access to their funds at all partner casinos and sports books across the globe. Secure and instant deposits, buyins and cash-outs safely using Lucre. Lucre will be the most convenient platform for players, by which they can skip long queues at casino cages, proximity to ATMs, safe staking between players, peer-to-peer transfers, and the ability to not require the cage altogether by being able to buy in and cash out at individual tables and machines in-casino.

Lucre to lead in the Global Gambling IoT

Going a step further, Lucre also brings the security and capability of Blockchain to hardware, merging with technology made popular by FinTech, and brings that to casinos cages, table games, player bands, rings, and everything else tomorrow’s IoT can offer.

Token Sale Details[edit]

ICO Stages

Lucre is holding 3 stages of ICO, beginning October 1st, 2018. This will last until December 31st, 2018, or until tokens last.

Bonus Level #1 - Oct 1st, 2018 - Oct 31st, 2018 $0.19/LCRx 25% Discount Max Individual - $1,500,000 Max Cap - $12,000,000

Bonus Level - #2 Nov 1st, 2018 - Nov 30th, 2018 $0.21/LCRx 25% Discount Max Individual - $1,500,000 Max Cap - $12,000,000

Bonus Level #3 - Dec 1st, 2018 - Dec 31st, 2018 No Discount No Max Investment Max Cap - $12,000,000

Social media[edit]

See Also on BitcoinWiki[edit]


Project website


Investor Deck

FoundICO Listing

ICOBazaar Listing

ICOBench Listing

Lucre Team