From BitcoinWiki
This is the approved revision of this page, as well as being the most recent.
Jump to: navigation, search

PlayGame (PXG) is a platform for both game developers and gamers monetize off of the competitions created around the games. Each competition has its own entry fees which will be pooled into one bucket for gamers to win. Gamers with the highest score of any competition win the pool prize. Game developers receive a cut from the pool prize as well as PlayGame as a platform.

Video Intro[edit]

Playgame.com Video Introduction

Executive Summary[edit]

The launch of digital distribution platforms such as Apple’s iOS App Store (2008) and Google Play (2012) have contributed to the rise of indie game studios. The ease of entry to these platforms have allowed game developers to bypass traditional large game publishers like Electronic Arts. The instant accessibility to a large global player base conferred by these platforms allow indie game studios to compete with established game companies and profit off the games they have passionately created. Some successful one-man indie game studios that have generated millions in revenue include Andreas Illiger’s Tiny Wings (2011) and Dong Nguyen’s Flappy Bird (2013). These were commonplace in the early years of these platforms. However, established studios with huge reserves and connections began entering the marketplace, causing indie game studios to struggle with increasing CPI (Cost-Per-Installs) and competition F2P (Free-to-Play) Games. These F2P games require a higher initial capital outlay of resources to be successful and are thus dominated by big game studios.

The situation was made worse by the high commissions (30% off revenue) from platform providers that reduce developer’s margins. Developers have also complained about the lack of transparency, inefficient payment calculation and distribution. These platforms are also overcrowded with thousands of games released daily. Top-grossing games that make up 50% of the store’s total revenue dominated by established big budget mega studios. As such, these digital distribution platforms are no longer the “Mecca” (champion and go-to-platform) for indie game studios.

The current crypto-revolution is a “God-sent” solution for the game industry. It opens new possibilities in game distribution and a new, emerging market of gamers (>1 million) engaged in the Crypto-world who are eager to find new uses for their Crypto/Digital assets. Blockchain technologies offers a decentralized, efficient, open, and transparent payment system than can be adopted in a gaming platform, benefiting both developers and gamers. Moreover, features such as crowdfunding, marketing, monetizing, acquisition, and retainment of users can be incorporated into the gaming platform with blockchain. These features are what indie game developers and small-budget studios need to survive and succeed in this increasingly competitive marketplace. Game developers will no longer depend on traditional platforms to publish their games.

PlayGame.com is the first decentralized Crypto Arcade Playground that uses blockchain technology to offer a simple world-class solution for game developers to fund their amazing projects. They will be able to acquire, retain and monetize their games to crypto enthusiasts, without having to worry about payment discrepancies. PlayGame.com will be able to combat rampant piracy issues and allow indie developers to compete on the CPI (Cost-Per-Install) war. Indie studios would have the funds to hire good talent to design Free-to-Play games that have long development timelines. These games would be able to compete with big game studios in this space where (paying) conversion rates, ARPU (Average Revenue per User), ARPPU (Average Revenue Per Paying Users) and ARPDAU (Average Revenue Per Daily Active Users) are diminishing from an overcrowded game development scene.

PlayGame.com provide game developers with everything they need: technical solutions including smart-contracts, marketing outreach with our easy to remember domain name: PlayGame.com, advisory and management expertise driven by our team of 20 game industry experts. PlayGame.com provide game developers an amazing chance to create games for Cryptoenthusiasts which is an emerging market. Fun games where people pay tokens to play and compete to win more tokens of other cryptocurrencies. This solves the problem of acquiring, monetizing, and retaining users for indie game developers.

PlayGame.com, together with game projects within its ecosystem form the PlayGame economy, a space powered by PlayCoins that perform a variety of utility roles for Gamers and Game creators. PlayGame.com solves the funding problem that often plagues new developer aiming to turn their ideas into wonderful games. The transparent blockchain decentralized ecosystem backed by the PlayCoins Economy makes it possible for game projects/idea creators to receive proper funding and gives assurance for backers when they back projects that they see potential in.

Our mission is to help gamers, game developers, entrepreneurs, investors, advertisers, and other future-thinking crypto enthusiastic people convert their game ideas into fully-functional games that can be enjoyed by millions of people regardless of their location, origin, game devices or socioeconomic status. We have a roadmap and a working product and will be up and running by October 2018.


Our team includes top-notched Indonesia startup industry veterans. We are highly experienced and have successfully executed numerous business strategies. We are backed and have a long-standing relationship with prominent Venture Capital firms.

Graduated from prestigious universities, we are an experienced team who have accumulated multimillion downloads and revenue. We are now focused on making PlayGame.com as the world’s largest Crypto-Arcade playground, that will be beneficial for game developers, publishers, and the crypto-enthusiast crowd.

Anton Soeharyo - CEO[edit]

Anton founded one of the most successful mobile game company in Indonesia - TouchTen Pte Ltd. It has published over 50 mobile game titles, accumulating over 50 million downloads with many reaching the top charts. Notable backers include Ideosource, CyberAgent Ventures, TMSEntertainment (Sega Sammy group), UOB venture Management, GREE, Inc., 500 startups, and Digital Nusantara Capital. He loves venture building and the startup world and believes the next revolution lies with Blockchain. Anton graduated from Japan’s Waseda University and China’s Top Peking University (Beijing University), earning a double-degree in International Liberal Studies (Bachelor). He also holds a master’s degree in International Relations from Waseda University.


Aria Rajasa - Product Head[edit]

Aria Rajasa is a serial entrepreneur with over 10+ years in the digital marketing, digital marketplace, and e-commerce space in Indonesia. He founded Tees.co.id, a leading online custom clothing, procurement, and custom goods solution provider. Tees.co.id raised money from famous investors such as 500 Startups and Telkom Group. Aria graduated from the country’s most prestigious national University - Universitas Indonesia and hold a bachelor’s degree in computer science.


Batista Harahap - CTO[edit]

Batista has been building startups since 2007 and he strongly believe that timing is the most important factor in a successful startup with product and team coming in close. He first built DuniaQuiz.com in 2007, a quiz website that grew to a million pageviews in its first 3 months of conception. He joined his second startup Urbanesia (Indonesia’s Yelp) because of his passion to help local businesses in 2010. He strongly advocates equal opportunities for small and large business and believe that local business forms the backbone of micro-economies. He created Coral, a marketplace focusing on a chat-only flow to purchase from sellers. Seeing opportunity, he created PrismApp and Selly as spin-offs targeting e-Commerce customers and their sellers.


PlayGame Token (PXG)[edit]

We have described the current disadvantages and challenges that the game industry faces in our market analysis (chapter 1). We then presented the opportunities of a whole new untapped market of Crypto-enthusiasts (chapter 2). As such we see potential in tapping on these two multi-billion industries to create value for users through PlayGame.com and PlayGame token (PXG).


PXG is a crypto-token of fixed supply. Only 1,000,000,000 (1 Billion Token) will ever be created. It is fractionally divisible, and units of PXG are fungible and transferable. The Ethereum blockchain will serve as the backbone for PXG. We have chosen Ethereum because of its flexibility and adoption rates. Gamers can easily send PXG to play on our platform and to each other, provided both the sender and recipient have an Ethereum compatible wallet. Game developers and publishers can incorporate this function – for gamers to pay and participate in game rooms and tournaments to earn more tokens. The blockchain will act as a multi-game database, securely storing all leaderboard scores and PXG. With the new PXG token, we aim to create a digital decentralized arcade playground for Crypto-holders and traders, while also helping game developers and publishers to build their games without worrying about CPI-cost, costly team building and maintenance of F2P gameplay. Blockchain technology makes it possible for gamers to find, fund, play and win tokens from the games they love, and for game developers to build them.

ERC20 and Ethereum[edit]

PlayGame Token (PXG) will leverage on the Ethereum blockchain, the industry standard for issuing custom digital assets and smart contracts. As an ERC-20 token, PXG will be compatible with the existing Ethereum infrastructure, such as development tools, wallets, and exchanges. The Ethereum Virtual Machine (EVM) allows the deployment and execution of smart contracts, enabling complex issuance rules for crypto-currencies and automation of incentive structures. EVM eliminates any question of trust and protects the transacting parties against fraud. These powerful features and the dynamic ecosystem makes Ethereum a strong fit for PXG and would result in quick adoption by game developers and gamers. In later phases, game developers and publishers will be provided with open-sourced plug-ins and software development kits (SDKs), so that they can build games outside of the PlayGame website/Web Store. The transparency provided is in-lieu with our Mission statement.

We want players to be confident that all games on our platform are not rigged and our game developers to have the assurance that payment is fair and transparent. Ownership data will be securely kept on the blockchain, with smart contracts safeguarding against fraud. Game publishers or third-party tool developers need to campaign and win votes from PXG holders, making game selection decentralized and promoting innovation.

Business Model[edit]

In PlayGame.com, gamers (crypto traders) must “insert” a certain amount of PXG to participate and play in a time-exclusive gaming event.

For example:

  1. We have 1000 players aiming to join and play a game of SUDOKU for a 24-hour period. Each player would have to deposit 1 PXG to participate.
  2. The game “room” would have 1000 players competing in the 24-hour period and 1000. We have 1000 players on the game “room”, competing for a limited amount of time (24 hours) and a pool of 1000 PXG. PlayGame.com will take 5% of the 1000 PXG to be divided with game developers at a 90% - 10% rate favoring the developers. 50PXG will be taken out of the “room” and 5 PXG (10%) will go to Playgame.com as maintenance and administrative fee, and 45 PXG (90%) will go as payment to Game developers. 950 PXG will be the prize pool for gamers.
  3. They will play and compete for high scores and scores will be reflected as leaderboard for the next 24 hours on the SUDOKU Game. The prize is not fixed but an example could be: No 1 will get 100 PXG, 2-10 will get 50 PXG each and the remaining players will share 400 PXG, which means = 400/900 players = 0.44 PXG per players who does not reach the top 10 leaderboards.

The rules and numerals have not been finalized and the above example is just to illustrate the business model of how it will work in the platform.

External links[edit]

See Also on BitcoinWiki[edit]