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Pawtocol is a global online community of pet lovers who are disrupting the pet industry by leveraging blockchain technology while monetizing data about their pets.

Pawtocol helps pet owners collect and manage data about their pets collected from several different sources including IOT devices, vets and more. Users on the platform will always maintain control over the data about their pets.


Blockchain technology has introduced the world to the benefits of decentralization and is providing the infrastructure to quickly build the new economies of tomorrow. More and more industries are being rebuilt with a decentralized based ecosystem model, and the pet care industry is no different. We expect a future where every pet is identifiable on a blockchain and where owners are able to access the ‘wisdom of the crowd’ from the data points available across the broader pet care industry.

Pawtocol aims to take the pet care industry into the blockchain age by developing a platform with a pet-focused economy and ecosystem. This paper outlines our vision and philosophy behind Pawtocol and why we are taking this project to market, as well as our progress to date and why we are the right team to execute.

Pawtocol was inspired by a shared vision to build a global community of pet parents, service providers, and manufacturers who are unified towards improving pet care. We have a mission to help pets around the world live longer and healthier lives by empowering pet caretakers with cutting edge technology and data.

Pawtocol will bring the following solutions to the current problems in the pet industry:


Pawtocol's pet wellness-focused AI works to identify the causes of poor pet health and suggest alternative routes of care and nutrition before the problem becomes out of hand.


Pawtocol will level the playing field for small, pet health-focused businesses by giving the community the power to prove quality through crowd-verification. Crowd-verified businesses will enjoy an elevated status in the eyes of consumers on the platform.


The Digital Dog Tag helps lost puppies find their way home. Not only will it update information in real-time, but it will also post bounties and rewards for lost pets. Additionally, the use of the Digital Dog Tag will qualify pets for other futuristic aspects of the Pawtocol network that would use IDs to organize information.


Pawtocol will force companies to market and label their products truthfully by placing powerful analytic tools in the hands of consumers. The platform will also inform pet owners if the company they purchase from is mislabeled or misrepresented.


Pawtocol will create a normalized pet data language, making all collected data compatible with existing data sets. This will allow pet data to be interpreted more accurately by both our AI and researchers.


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