Ubex

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Ubex
Ubex logo
Ubex ICO Review
Ubex ICO
Ticker: UBEX
ICO start: 2018-05-21 14:00:00
ICO end: 2018-08-13 14:00:00
Price: 1 UBEX = 0.00001 ETH
Bonus: 1
Tokens: 2,880,000,000 UBEX
Tokentype: ERC20
Hardcap: 24,000 ETH
Softcap: 4,000 ETH
Platform: Ethereum
Distributed: 72%
Minimum: 0.01 ETH
Accepting: ETH, BTC, LTC

Ubex is a global decentralized advertising exchange, operating fully on the basis of neural networks with the use of blockchain and smart contracts. Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.

Ubex aims to solve the problem of low confidence in the purchase of digital advertising. Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.

Description[edit]

The digital advertising market has been actively growing for the last 4 years; its size has exceeded the size of the television segment in 2017. This is a historic event for the advertising market. One of the most promising segments of digital advertising is programmatic advertisement, which shows an average annual growth rate of more than 23% against a 4% growth rate of non-programmatic segments. According to the forecasts of Magna Global, the market size of advertising software will reach $42 billion by 2020.
Nevertheless, despite these positive dynamics, the digital advertising market has many problems, including low targeting efficiency, non-transparent counterparty relationships and a high level of fraud. As a result, all sides of the relationship suffer - advertisers overpay for each client involved, publishers receive lesser rewards and consumers of advertising are dissatisfied with its quality.
Ubex proposes to solve these problems by combining all the advantages of programmatic technologies, neural networks and smart contracts in a single system. Through this approach, Ubex provides a transition from the traditional pay-per-click scheme to the payment for targeted actions, which is the most fair and interesting model for all market participants.
They present to you the Ubex project - a global, decentralized exchange of programmatic advertising based on neural networks and smart contracts. The mission of Ubex is to create a global advertising ecosystem with a high level of mutual trust and maximum efficiency.
Advertisers can automatically purchase ad slots using the Ubex system. Payment is made upon fulfillment of targeted actions by users. Procurement of advertising takes place in real time using programmatic technology on the basis of neural networks with the application of smart contracts.
Advantages of Ubex in comparison with other advertising exchanges:
1. Neural networks maximize purchasing efficiency.
At the heart of Ubex’s advertising purchasing algorithms, lie neural networks that process information about each visitor to the member networks’ websites. The neural networks evaluate the interests of users, calculate the likelihood of targeted actions for all advertiser offers, and choose the most suitable advertisement. Thanks to this, member network website visitors see only those ads that are maximally confined to their interests, and which would convince them to fulfill the target action with maximum probability. Thus, Ubex maximizes the targeting of advertising and the economic efficiency for advertisers.
2.Blockchain-based smart contracts minimize participants’ risks.
Ubex aims to solve the problem of low confidence in the purchase of digital advertising.Smart contracts allow for making the relationship of advertisers and publishers (owners of ad slots on sites) as transparent and fair as possible, as well as minimizing the risks for all parties. By applying such an approach, Ubex allows passage from the traditional pay per click scheme to the model of payment for targeted actions, the most fair and interesting model for advertisers.
Their team consists of high-level professionals with extensive experience in areas of marketing, neural networks and blockchain. They perfectly know and understand all the advantages of these technologies, which we are able to apply effectively in order to achieve the maximum result. The infrastructure developed by us will allow us to take the process of buying advertising and its economic efficiency to a new level.

Roadmap[edit]

Q4 2016: Creation of an advertising platform for promoting Payday Loans.
Q1 2017: Development of integration tools to link marketing campaigns with publishers’ websites.
Q3 2017: Introduction of an API interface for use by publishers to register advertising space.
Q4 2017: Addition of new types of advertising tools and customization of widgets.
Q1 2018: Introduction of advertiser auctions.
April 2018: Development of the exchange smart contract prototype for the storage of basic information.
May 2018: Launch of the desktop and mobile Alpha versions of the Advertiser application.
August 2018: Launch of the desktop and mobile Alpha versions of the Publisher application.
October 2018: Development of the system’s neural core prototype and initial training of the neural networks.
November 2018: Introduction of smart contracts capable of storing neural network adjacent coefficients in the blockchain.
December 2018: Introduction of an API prototype for sharing training data in exchange for rewards (data mining).
January 2019: Launch of the Beta versions of Advertiser and Publisher applications.
March 2019: Release of the initial versions of operational applications and smart contracts.[1]

Team[edit]

name: title: links: group: photo: iss:
Artem Chestnov CEO and Co-founder https://www.linkedin.com/in/artem-chestnov-aa5461/ Artem Chestnov photo 18.4
Daniel Biesuz Ubex Head of Legal and Co-founder https://www.linkedin.com/in/biesuz/ Daniel Biesuz photo 7.8
Dan Gartman CTO https://www.linkedin.com/in/dan-gartman/ Dan Gartman photo 4.4
Andrew Rippon COO https://www.linkedin.com/in/arippon/ Andrew Rippon photo 11.1
Kathrin Anthony Head of Global Sales https://www.linkedin.com/in/ekaterina-anthony-mba-a293aa1/ Kathrin Anthony photo 4.4
Cooz Komei Tokita Director Business Development https://www.linkedin.com/in/coozkomeitokita/ Cooz Komei Tokita photo 4.4
Alberto Maiorana Ubex Strategic Partnerships https://www.linkedin.com/in/albertomaiorana/ Alberto Maiorana photo 7.5
Iyke Aru Community director Africa https://www.linkedin.com/in/iyke-aru-85b193110/ Iyke Aru photo 6.4
Alex Korobkov Ubex IR director https://www.linkedin.com/in/alexeykorobkov/ Alex Korobkov photo 4.4
Igor Selivanov Senior Full-Stack & Blockchain Engineer https://www.linkedin.com/in/igor-selivanov-a0ba03159/ Igor Selivanov photo 4.4
Alex Zhmurin Senior Javascript Engineer https://www.linkedin.com/in/alex-zhmurin-18188532/ Alex Zhmurin photo 4.4
Eugeny Matveev Full-Stack Engineer https://www.linkedin.com/in/eugeny-matveev-12a769163/ Eugeny Matveev photo 4.4
Igor Vatamaniuc Javascript Front-end Engineer https://www.linkedin.com/in/igor-vatamaniuc/ Igor Vatamaniuc photo 4.4
Sandris Murins AI Tokenization expert https://www.linkedin.com/in/sandrismurins/ Sandris Murins photo 4.4
Jessica Kim Ubex Country manager, Korea Jessica Kim photo 11.8
Annalise Ho Country manager, China & Hong Kong Annalise Ho photo 4.4
Kevin Wong Marketing Manager in China https://www.linkedin.com/in/kevin-w-ba2143129/ Kevin Wong photo 4.4
Wilson Ho Community manager, Vietnam Wilson Ho photo 4.4
Jack Yang Ubex Asian Market PR Jack Yang photo 6.6
Moo Yong Bang Ubex Assistant Editor Moo Yong Bang photo 4.4
Quentin Marchand Ubex Editor https://www.linkedin.com/in/quentin-marchand-261003163/ Quentin Marchand photo 4.4
Deng Feng Investment officer, China Deng Feng photo 4.4
Samah Fahad Alaklabi Community coordinator, Japan Samah Fahad Alaklabi photo 4.4
Maki Doering Communications Specialist Maki Doering photo 4.4
Miranda Ho Communications Specialist Miranda Ho photo 4.4
Nguyen Minh Tri Assistant Editor https://www.linkedin.com/in/trin1/ Nguyen Minh Tri photo 4.4
Manuel Garcia del Arco Deputy Editor https://www.linkedin.com/in/manuel-garc%C3%ADa-1318599a/ Manuel Garcia del Arco photo 4.4
Almir Salimov Ubex BD, Korea https://www.linkedin.com/in/almirsalimov/ Almir Salimov photo 14
Christian George Localization Manager DACH https://www.linkedin.com/in/christian-george-b6a05687/ Christian George photo 4.4
Li Tang Ubex Associate Editor Li Tang photo 4.4
Rohit Nair Content Manager Rohit Nair photo 4.4
Jay Xiong Community manager Jay Xiong photo 4.4
Ismail Malik Marketing Advisor https://www.linkedin.com/in/Blockchain/ Advisor Ismail Malik photo 95
Arie Orlovsky Advisor Israel https://www.linkedin.com/in/arie-lev-orlovsky-5545021/ Advisor Arie Orlovsky photo 4.4
Michael Gord Technical Advisor https://www.linkedin.com/in/mgord/ Advisor Michael Gord photo 27
Cecilia Mueller Chen Compliance Advisor https://www.linkedin.com/in/cecilia-m-3009001/ Advisor Cecilia Mueller Chen photo 18.4

External links[edit]

Ubex on Twitter
Ubex on Telegram
Ubex on Facebook
Ubex on Medium
Ubex on Bitcointalk
Ubex on Github
Ubex on Reddit
Ubex on Youtube
Ubex Official Website
Ubex Bounty
Ubex Whitepaper

Sources[edit]

  1. https://www.ubex.com

See Also on BitcoinWiki[edit]