Umbrella Coin (UMC) - Insurance platform on Ethereum.
ICO start date: 2017-09-20
They are building a token on the Ethereum blockchain to provide insurance benefits for hidden costs of insurance (deductibles, co-insurance, co-pays etc.). They plan for the policy/claim system to be completely democratized. This model allows them to eliminate many of the fees, overhead and claims delays that exist with existing insurance companies and cover claims traditional insurance companies do not.
More information in the project whitepaper: https://github.com/umbrellacoin/umc/blob/master/documents/UMC.pdf