W Green Pay
W Green Pay ("WGP") is a Stellar-compliant token that operates on the Stellar blockchain. The aim of W Green Pay is to increase the public’s participation in Greenhouse Gas (GHG) reduction, and the WGP tokens will provide the means of incentivizing the public for their GHG reduction efforts.
W-Foundation, the philanthropic foundation behind HOOXI campaign, aims to preserve nature through its works and collaboration with organisations and celebrities from around the world. W-Foundation is an international non-profit organization that promotes environmental sustainability and supports the Korean government’s goal to significantly reduce GHG emission.
The foundation runs nature conservation projects and relief works for climate refugees and cooperates with worldwide governments, organizations, and corporates in areas of research, field investigation, immediate relief, and education. Besides understanding the WGP tokens, it is also necessary to know about the ongoing GHG reduction efforts made by the foundation.
The HOOXI Campaign
The HOOXI campaign seeks instead to reward users of the HOOXI app for their efforts in GHG reduction by pooling their individual data and monetizing it in the Korean carbon trading market. For instance, upon completion of a mission in the app, users will be awarded mission points which can be exchanged to W Green Pay (WGP) tokens. These WGP tokens can then be used in many ways besides just as a payment currency at participating online retail stores.
The campaign hopes that through the usage of innovative blockchain technologies, the public will be encouraged to adopt environmentally friendly behaviours.