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DirectHome ICO Review
DirectHome ICO
Ticker: DIREC
ICO start: 2018-05-15 04:00:00
ICO end: 2018-07-15 03:59:59
Price: 1 DIREC = 1 USD
Bonus: 1
Tokens: 50,000,000 DIREC
Tokentype: ERC20
Hardcap: 30,000,000 USD
Softcap: 3,000,000 USD
Platform: Ethereum
Distributed: 50%
Minimum: 0.1 ETH
Accepting: ETH

DirectHome Pte Ltd (‘DH’) is a Singapore incorporated company founded by Kiegan Chia. Notably, DH also facilitates lawful cash-backs to buyers (as reviewed by relevant authorities) who buy primary properties via DH. The cash-back arrangement is a novel and valuable feature that sets DH apart from its competitors.

DH’s ICO is unlike many other ICOs because it is based on an already viable and profitable business model. Unlike many blockchain startups, DH already has an established business which goes beyond a vision and a roadmap. DH has succeeded because it reduces transaction and search costs for buyers and sellers and allows buyers of primary property to share some of the profits property developers earn.

While traditional property web-portals are agent and developer centric, DH is disruptive to existing incumbents because it puts ordinary buyers first, significantly reducing search-costs.

Contents

Description

DirectHome Pte Ltd (‘DH’) is a Singapore incorporated company founded by Kiegan Chia. As an online property platform (www. directhome.com.sg), DH allows buyers and sellers of resale properties to transact without the necessity of real estate agents, at no or extremely low-costs. Notably, DH also facilitates lawful cash-backs to buyers (as reviewed by relevant authorities) who buy primary properties via DH. The cash-back arrangement is a novel and valuable feature that sets DH apart from its competitors.
In a short span of 2 years, DH boasts a user-base of approximately 125,000 people. More than S$350,000,000 of real estate has been transacted to date, with more than S$7,000,000 in savings gained by sellers, buyers, landlords and tenants (compared to incumbent fees charged elsewhere).
As part of its expansion plans, DH intends to issue DIREC tokens, a non-securitised cryptocurrency through an initial coin offering (‘ICO’). DIREC tokens are ERC20 compliant and managed by a token smart contract that is deployed on the Ethereum blockchain. DIREC tokens are a form of utility cryptocurrency that can be used to pay for services on DH’s web platform.
DH’s ICO is unlike many other ICOs because it is based on an already viable and profitable businesvs model. Unlike manyblockchain startups, DH already has an established business which goes beyond a vision and a roadmap. DH has succeeded because it reduces transaction and search costs for buyers and sellers and allows buyers of primary property to share some of the profits property developers earn.
While traditional property web-portals are agent and developercentric, DH is disruptive to existing incumbents because it puts ordinary buyers first, significantly reducing search-costs.
DH’s success has not gone unnoticed. Its shareholders include Wang Shuang (Vice Chairman and CEO of HNA Group (International) Company Limited) and Jin Chensu (MD, Cyrius International Pte Ltd). DH’s Advisors include Daniel Teo (Chairman, Hong How Group & former President of FIABCThey and REDAS), Michael Chan (former MD, Bank of New York Mellon) and John Gaw (CEO, LandConsult & former Deputy Commissioner of Lands, Singapore Land Authority).
DH’s disruptive business model has been featured in nearly a dozen different news outlets. These include all of Singapore’s main newspapers, established regional news platforms and several business magazines and periodicals. These include Channel NewsAsia, Money Week, The Straits Times, CEAnergy, Asian Property Review, Berita Harian, Suria and Lianhe Zaobao.
DH’s business model is easily transportable globally and it sees its market as global, with immediate plans to facilitate low-cost, efficient transactions in Southeast Asia and Australasia before branching to the United States, the United Kingdom then to the rest of the world. DH will use the ICO proceeds to expand its scope of services via three milestones.

Roadmap

April 2018: Private Sale of DIREC Token.
May 2018: Launch of DIREC Token Sale.
August 2018: Milestone 1: Expansion of Services in the Resale Market.
October 2018: Milestone 2: Expansion of Primary Sale Services.
December 2018: Milestone 3: Creating DirectHome Global.[1]

Team

name: title: links: group: photo: iss:
Daniel Teo Chairman, Hong How Group & former President of FIABCI and REDAS https://www.linkedin.com/in/daniel-teo-94664a8/ Advisors Daniel Teo photo 3.3
Michael Chan Former MD, Head of Asset Servicing, Asia Pacific, Bank of New York Mellon https://www.linkedin.com/in/michael-chan-5ab06b15/ Advisors Michael Chan photo 3.3
John Gaw CEO, LandConsult & former Deputy Commissioner of Lands, https://www.linkedin.com/in/john-gaw-957428103/ Advisors John Gaw photo 3.3
Jin Chensu MD, Cyrius International Pte Ltd https://www.linkedin.com/in/chensu-jin-46a59bb3/ Advisors Jin Chensu photo 3.3
Jun Hao (CryptoJH) Advisor https://www.linkedin.com/in/ongjunhao/ Advisors Jun Hao (CryptoJH) photo 42.4
hanskoning Blockchain and Crypto-Currency insider – ICO advisor https://www.linkedin.com/in/hanskoningttim/ Advisors hanskoning photo 3.3
Kiegan Chia Founder, CEO https://www.linkedin.com/in/kiegan-chia-b90178154/ Team Kiegan Chia photo 3.3
Hsien Loong WONG Co-founder, COO https://www.linkedin.com/in/hsien-loong-wong-729605/ Team 3.3
Alan Lee CTO, Chief Blockchain Officer https://www.linkedin.com/in/fiftypsi/ Team Alan Lee photo 4.3
Edward Ti General Counsel https://www.linkedin.com/in/edward-ti-0b17b4133/ Team Edward Ti photo 3.3
Erin NG Marketing Director https://www.linkedin.com/in/erin-ng-a76bb791/ Team Erin NG photo 3.3
Ken Tong Blockchain Developer https://www.linkedin.com/in/khanhtong Team Ken Tong photo 3.3
Ferry Pangestu Lead Developer https://www.linkedin.com/in/ferry-phang-a4578782/ Team Ferry Pangestu photo 3.3
Rayson-SIM Solution Analyst https://www.linkedin.com/in/rayson-sim-91253005/ Team 3.3

External links

DirectHome on Twitter
DirectHome on Telegram
DirectHome on Facebook
DirectHome on Medium
DirectHome on Bitcointalk
DirectHome on Github
DirectHome on Reddit
DirectHome on Youtube
DirectHome Official Website
DirectHome Whitepaper

Sources

  1. https://www.directhome.co/

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